Black-eyed Susan
Rudbeckia hirta
Light
full sun
Water
low
Size
24"–36" H × 12"–18" W
Bloom
Jun, Jul, Aug, Sep, Oct
Native to
North Texas
Pollinators
butterflies, bees
Black-eyed Susan is a perennial forb native to North Texas. It grows best in full sun with low water needs.
Black-eyed Susan is the workhorse of Texas native gardens. Cheerful yellow-gold daisies bloom from June through October. It reseeds gently to fill gaps, and the seed heads provide winter interest and bird food. Most homeowners recognize it instantly, which helps with HOA perception.
Use Black-eyed Susan in the middle of beds. It pairs well with Purple Coneflower, Mealy Blue Sage, and Little Bluestem. It handles clay soil and full sun. Once established, it needs little water. In HOA neighborhoods, its tidy habit and long bloom period make it a safe choice.
This plant is non-toxic to dogs and cats. It attracts butterflies and bees. Cut back in late winter or early spring when new growth appears. Some varieties can flop in rich soil; lean conditions keep it more compact.
Bee species data compiled from GBIF, iNaturalist, Discover Life, and the USGS Native Bee Inventory and Monitoring Lab. Plant-pollinator associations informed by published ecological literature.